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klariton .
[ pilot · 2026 ] guided-selling layer

Your product page should sell. Not just sit there.

Klariton is the guided-selling layer that turns any product or inventory page into a sales conversation — in your brand, your customer's language, on every device.

Apply for the pilot See how it works

Currently in private pilot with brands across e-commerce, automotive, and high-consideration goods. Selecting cohort 02.

Klariton · advisor
14:32:08

I have a Rancilio Silvia. What beans work?

The Silvia handles medium roasts beautifully. Two from your inventory match: Casa Magnifica (chocolate, low acidity) and Brasil Cerrado (nutty, balanced). How do you usually drink it — straight or with milk?

Mostly cappuccino in the morning.

Then Casa Magnifica. The chocolate notes hold up against milk where Cerrado would get muted. 250g bag, currently in stock.

intent: hot
ready for hand-off · 0:42 conversation time

Real-time: Klariton recommended from your inventory based on machine + drink style, classified the lead as hot, and prepared the hand-off — all before the customer left the page.

Built for

You sell products people need help choosing. A catalogue page can't do that.

The more advice a purchase needs, the worse a static product page performs. Klariton fits exactly there — where the buyer wants to ask before they buy, and your team is too small to answer at scale.

  • V01

    E-commerce

    Specialty coffee, audio, supplements, outdoor, premium beauty — anywhere the customer asks "which one is right for me?"

  • V02

    Automotive & mobility

    Inventory listings, dealer sites, leasing portals — where today's outcome is an anonymous form and a sales call hours too late.

  • V03

    High-consideration

    Furniture, kitchens, solar, premium bikes — where two experts in your team carry the entire pre-sales load and can't scale further.

The pattern across every vertical

Visitors arrive. They browse. They leave.

The same breakdown shows up everywhere — whether the basket is a 13 € bag of coffee or a 60.000 € vehicle. Your website is a passive showroom. It should be a salesperson.

  1. 01 / 03

    E-commerce

    Customers are overwhelmed by choice. The catalogue treats every visitor like they already know what they want.

    → Bounce on PDP often above 60%. Human chat doesn't scale past business hours.

  2. 02 / 03

    Automotive

    A configured vehicle ends as an anonymous form submission. Reps call hours later, when the buyer has already moved on.

    → Hot leads cool in < 15 minutes. Cost-per-qualified-lead climbs every quarter.

  3. 03 / 03

    High consideration

    Long sales cycles, five touch-points, expensive expert advice. Two specialists carry the entire pre-sales load.

    → Qualified advice is the bottleneck. Closing rates suffer when discovery isn't done.

Figures reflect industry observation across pilot and reference conversations — not a single benchmark. Your numbers will look different. The pattern won't.

How it works

A thin layer
on top of what
you already have.

Klariton is not a replatforming. It sits on top of your shop, your dealer site, your configurator. It speaks your brand, knows your products, and hands off cleanly to your team.

Surface 01

Your site

Stays exactly as it is. Shopify, WooCommerce, custom headless, dealer template — Klariton runs on top, no migration.

Surface 02 · The layer
advisor · live
Beans for a Rancilio Silvia, medium roast?
Three matches in stock.

Klariton

Knows your products. Speaks your tone. Asks the right questions, recommends from your inventory, qualifies in real time.

Surface 03
inbox · qualified hot

Your team

Receives qualified leads with full context — not anonymous form submissions. Reps know the customer before the phone rings.

01

Contextual,
not generic.

Klariton advises within your inventory. It knows the specific product or vehicle the customer is looking at. Not a chatbot pulling from the open web — a digital version of your best salesperson.

02

Qualified live,
not after the form.

While the customer is still chatting, your team already knows whether this is a hot lead or research-only. Other tools qualify after submission — by then the customer is at a competitor.

03

Embedded in your brand,
not a third party.

Your colors, your tone, your visual language. The customer never thinks "third-party AI tool" — they think "this brand really gets me." Marketplaces take customers away. Klariton keeps them with you.

What the layer does three capabilities · one product

Three capabilities. One layer.

Klariton isn't a chat widget. It's a thin layer that does three jobs at once — advising, answering, and personalizing — from the same conversation with your customer.

01 Conversational advisor

Asks the right questions. Recommends from your stock.

A guided dialogue from need to fit. Your best in-store advisor — patient, knowledgeable, available at 2 a.m.

Q.

"Which espresso machine for a household of three?"

A.

Asks about brewing style, milk preference, budget. Recommends two from inventory.

02 Living FAQ

Answers what your customer would have asked support.

Embedded on product or inventory pages. Frequent questions answered instantly — with knowledge from your team, not the open web.

Repeat questions / day 10
After Klariton answered before asked
03 Personalization

Shows the argument this buyer needs to hear.

Klariton learns intent from the conversation, then surfaces the right CTA, the right argument, the right content block — on the page, in your design.

contextual block

"Why this espresso machine? Triple boiler, hand-built in Italy. Guarantee 5 years."

All from one conversation. Same context, same memory, same brand voice. Your customer doesn't see three tools — they see one knowledgeable advisor.

Use cases

One product.
Three categories
of buying decision.

Where the basket needs advice, Klariton fits. The shape of the conversation differs — the underlying mechanics don't.

V01

Advice-intensive e-commerce

Specialty coffee · audio · outdoor · tools · supplements · premium beauty

Visitors who would buy if someone told them which product was right for them. Klariton asks the same qualifying questions your best in-store advisor would, then recommends from your catalogue.

Example

A coffee roaster recommends the right beans for an espresso machine owner based on machine, grind, and taste preference — without sending them to a generic filter page.

shop.example.com
advisor

Want help finding beans that match your machine? Tell me what you brew on.

Espresso Filter French press
incoming lead Hot

Vehicle

VW ID.4 GTX · 2024

Stock #DE-7732

Intent signals

  • · Compared 3 trims, 8 minutes
  • · Asked about delivery timing
  • · Trade-in value requested

Recommended action

Call within 5 min

V02

Automotive & mobility

Dealerships · dealer groups · leasing · brand subsidiaries

Inventory listings produce anonymous form submissions with no context. Klariton answers questions on the listing itself, qualifies the buyer, and routes a hot lead with full conversation context to the right sales rep — within minutes.

Example

A buyer compares three trims of the same vehicle and asks about delivery timing. The sales rep gets a hot-lead notification with the full conversation, vehicle ID, and recommended call window — before the competitor's email even goes out.

V03

High-consideration goods

Furniture · kitchens · solar / PV · smart home · premium bikes · pro sports

Long sales cycles, many touch-points, expensive expert advice. Klariton handles the discovery phase — sizing, configuration, fit-checks — so your humans only enter the conversation when the prospect is ready to close.

Example

A solar-system configurator captures roof orientation, household size, and EV plans, then proposes a system size with realistic payback math — before a sales engineer ever picks up the phone.

configurator step 3 / 5

How much electricity do you use per year?

Beyond the sale a second job

If your team answers the same ten questions every day — that's the cost.

A car salesperson re-explains the same configuration ten times a day. A solar advisor walks every prospect through the same payback math. Klariton answers those questions before they reach a human — and the human gets the conversation only when it's worth their time.

Not just more conversion. Less repetitive load on your team.

Automotive

Sales reps stop re-explaining trim differences and delivery timing. They start the conversation already qualified.

Furniture & kitchens

Sizing, material, lead-time questions get answered on the page. The showroom call is about the close, not the basics.

Solar & smart home

Payback math, system sizing, eligibility — explained. The sales engineer's first call already has shared context.

Integrations api-first · drop-in or deep

Sits on top of whatever you run.

API-first by design. Drop in a brand-themed widget for a fast start, or use the full API for deep integration into your existing CMS, commerce platform, or dealer portal.

Webhooks for hand-off. Server-side rendering supported. No iframe lock-in.

Commerce platforms

Shopify commercetools BigCommerce Salesforce Commerce

Content systems

Contentful Storyblok Sitecore Strapi

Custom & headless

Next.js Nuxt Astro Custom dealer sites

Wordmarks shown for system compatibility. Klariton has no formal partnerships with these vendors yet — we just run on top of them well.

Two ways to start same product · different fit

Bring your own AI. Or use ours.

Klariton fits both paths. Use the LLM license you already pay for — Microsoft Copilot Enterprise, Anthropic, OpenAI — or start on our infrastructure and switch later. The product is the same.

Path A fastest time to live

Quick start

Klariton-hosted, ready in days.

  • 01 Klariton ships with a frontier LLM included — no procurement.
  • 02 First answers from world knowledge until your catalogue is indexed.
  • 03 EU-hosted by default, GDPR-compliant from day one.

Best fit: teams without an existing enterprise LLM contract. SMBs, mid-market, brands that want speed over customization.

Path B deepest customization

Tailored

Your stack, your hosting, your tone.

  • 01 Bring your own LLM license — Copilot Enterprise, Claude for Work, OpenAI Enterprise.
  • 02 Choose hosting region: EU or US, with full data-residency control.
  • 03 Deep brand and tone tuning, custom retrieval, integration with your CRM.

Best fit: enterprises with existing AI governance, dealer groups, brands that need full control over data and infrastructure.

Most pilot brands start with Path A and migrate to Path B once the conversational pattern is proven. Both paths share the same admin, analytics, and brand controls.

Built on the boring parts done right

Modern stack.
No theatrics.

Klariton is built on the LLMs your team already trusts, hosted where your data has to live, with guardrails that keep the conversation honest.

01 · LLMs frontier · pluggable

Runs on what your team already trusts.

Klariton runs on frontier LLMs — Anthropic Claude, OpenAI GPT, Google Gemini, Microsoft Copilot. Your existing enterprise license fits — or we provide one.

Model choice per deployment. Prompts and routing are ours. The reasoning model is yours to pick.

02 · Hosting EU · US

Hosted where your data should live.

EU-hosted by default. US region available on request. GDPR by design, DPA on file, data-residency by deployment.

  • · EU: Frankfurt
  • · US: Virginia
  • · No model training on your data.
03 · Honesty no invention

Klariton answers from your products. Not the open web.

The advisor is grounded in your inventory and your knowledge base. When it doesn't know, it doesn't guess — it asks for a human or says so plainly. Critical for advice you're legally accountable for.

Honest fallback example

customer: Does this come with a 10-year warranty?
klariton: The product page shows 5 years. For an extended-warranty quote I'll connect you with our team — can I take your email?

04 · API-first no iframe lock-in

Drop-in widget. Or full API.

Two paths to integrate: a brand-themed widget that drops in with one script tag, or a full HTTP API that lets your engineering team build the experience natively into your CMS or commerce stack.

  • · REST + streaming endpoints
  • · Webhooks for hand-off events
  • · SSR-safe
05 · Languages de · en · more soon

In the language of the customer.

Currently shipping German and English. Adding French, Italian, Spanish, and Dutch in the pilot phase — driven by which markets pilot brands are in.

Tone calibrated per language. Not auto-translation.

06 · Workflow manager on the roadmap

Hand-offs, escalations, and the rules behind them.

A visual editor for advisor flows: when does Klariton recommend? When does it ask for an email? When does it route to a human? You own the logic without writing code.

Cohort 02 pilots will get early access — helps shape the v1 design.

Behind Klariton one founder · one product
photo · pending
Florian founder · solo · for now

Why Klariton exists.

I've watched buyers stand in front of a coffee roaster's website, scroll three times, and leave. I've sat in a dealership while a sales rep re-explained the same trim differences for the eighth time that day. I've seen specialty brands with deep product knowledge lose customers to Amazon search results.

The pattern was always the same. The product needed explaining. The website couldn't explain it. The team couldn't scale. Everyone settled for less.

Klariton is the layer I kept wishing existed — one that puts real advice on a product page, in the brand's voice, without replatforming anything. I'm building it because I'd rather have ten brands say "this changed how we sell" than a thousand say "yeah, I signed up."

Direct line

— Florian. Reach me at florian@klariton.com . I read every email.

The pilot program cohort 02 · 2026

We're picking a small number of brands.

Klariton is in private pilot. We'd rather have ten committed brands than a hundred names on a list. If you sell something that needs explaining, talk to us.

What pilot brands get

  • 01 Free access during the pilot phase — no usage limits.
  • 02 A direct line to the product team. Slack, calls, real conversations.
  • 03 Influence on the roadmap. The features you need, prioritized.
  • 04 Founding-customer pricing when we go to general availability.
  • 05 Reference status — only if you want it, only if it's mutual.

What we ask in return

  • · Real usage on a live product or inventory page.
  • · Honest feedback in regular check-ins.
  • · Permission to learn from anonymized conversation data.
  • · A short reference quote if the pilot succeeds — entirely optional.

Prefer email? Write to hello@klariton.com — mention what you sell and we'll take it from there.

Apply for the pilot ≈ 2 min

Tell us about your product.

We review every application personally. You'll hear from us within 5 business days.

We'll never share your details. No newsletter, no automation — just a real reply.